Marketing News

Illume Lights 30 Candles for Three Decades in Business

To celebrate the milestone, the home fragrance brand has partnered with original founder, artist Lynette Reed, to bring a collaborative, art-focused collection.

Home fragrance brand Illume is celebrating its 30th anniversary this month. For three decades, the brand says it’s been reimagining olfactory experiences in the home with best-selling candle varieties, diffusers, mists and more. To celebrate this milestone, Illume has partnered with original founder, artist Lynette Reed, to develop a collaborative, art-focused collection. Reed found inspiration in the fragrances of her California gardens and global trips. With experimentation and play, she...

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